For a business owner, it is essential to know how to write a better “Contact Us” page because it is one of the most important pages on your company’s website.
Yet, it’s often one of the most overlooked.
A well-crafted “Contact Us” page can be the difference between a potential customer reaching out to your company or moving on to a competitor.
Business owners should take the time to ensure their contact us page is up to par and accurately represents their brand.
What to Put on Your Website’s Contact Page?
So, what exactly do you need to put on your website’s contact page?
On this page, you must accurately inform your visitors how they can get in touch with you and why.
Here is a list of the most important things you should consider adding to your contact page:
1. A headline that sums up what your company does,
2. A brief description of your company,
3. Phone number,
4. Email address,
5. Mailing address,
6. Contact form,
7. Business hours,
8. A map showing your location,
9. Social media links,
10. FAQs (frequently asked questions).
These are just a few things to consider adding to your website’s contact page.
Including these elements makes it easy for potential customers to learn more about your company and get in touch with you when they’re ready to do business.
Now let’s see how to write it.
Nine Tips For Writing a Better “Contact Us” Page
1. Keep It Simple
The first step to writing a better contact us page is to keep it simple.
A long page with too much information will only serve to frustrate your potential customers.
Therefore make sure only what’s necessary is included.
2. Include All The Necessary Information
Visitors should be able to find all the information they need on your “Contact Us” page without having to search elsewhere on your site.
Include multiple ways to get in touch with you because not everyone prefers to communicate in the same way.
Therefore, give your site visitors multiple options for getting in touch.
In addition to providing an email address, consider adding a phone number and mailing address.
And any relevant links (e.g., social media accounts, customer service portal, FAQs).
3. Use a Professional Email Address
This may seem like a no-brainer, but you’d be surprised how many businesses use personal email addresses for their contact pages.
Having a professional email address (i.e., email@example.com) is crucial for maintaining a credible and trustworthy online presence.
They even give it to you free of charge when you purchase a hosting service plan.
4. Make It Mobile-Friendly
It’s no secret that more and more people are using their mobile devices to browse the web.
In fact, according to Statista, 90 percent of the global internet population uses a mobile device to go online.
In fact, the number of unique mobile internet users in 2021 stood at 4.32 billion.
This trend is only going to continue in the years ahead, which is why it’s so important to make sure your contact us page is mobile-friendly.
Also, ensure that your contact form fields and buttons are big enough to be clicked with a finger on the mobile screens.
5. Use a Basic Simple Contact Form
A complex contact form with too many fields will only frustrate website visitors.
Therefore, stick to the basics – name, email, and message – and you’ll increase the likelihood of getting more submissions.
If you must collect additional information, consider using conditional fields that only appear if specific criteria are met.
For example, suppose a website visitor is submitting a support request.
In that case, you may want to include fields for their account number or ID.
6. Use Captivating Visuals
In order for your contact us page to stand out, it needs to be visually appealing.
This doesn’t mean cramming it full of images or adding flashy animations (that will only slow down your page), but rather using visuals to complement your text.
For example, instead of generic icons for your social media links, you could use branded graphics matching your website’s overall aesthetic.
Another option is to use banner images or videos that help convey what your brand is all about.
7. Make It Easy to Navigate
Your “Contact Us” page should be easy to find and easy to use.
Include a link to your contact page in your site’s navigation bar, and ensure the page itself is clean and uncluttered.
You don’t want visitors to get frustrated trying to find the information they need; otherwise, they’ll just give up and go elsewhere.
8. Use a CTA
Your “Contact Us” page should have a clear call-to-action (CTA) that tells visitors exactly what you want them to do.
Whether it’s “Send us an email,” “Give us a call,” or “Fill out our form,” make sure your CTA is front and center.
9. Keep It Updated
And last but not least, keep your “Contact Us” page up-to-date with any changes to your company’s operations and policies.
Therefore ensure that your contact information, business hours, and location are immediately updated following any changes.
Nothing is more frustrating than trying to reach out to a company only to find that their phone number has been disconnected or their email address is no longer valid.
By keeping your “Contact Us” page up-to-date, you’ll save visitors time and frustration—and increase the chances that they’ll actually reach out to you.
A well-crafted “Contact Us” page is essential for any business website.
By following the tips outlined above, you can write a better “Contact Us” page that will make it easy for customers and clients to get in touch with you.
And you’ll see that your contact page will become an important tool to help you convert potential customers into actual ones.
I hope this article has helped you 🙂